Events

BASES Media Training and Communications Seminar

Course by: BASES SiteReady

SKU: BASES-MTCS

Description

Join BASES for the Media Training and Communications Seminar. 

This interactive session is designed for organizations, leaders, and spokespersons who want to strengthen their ability to communicate effectively, manage sensitive situations, and navigate the evolving media and social media landscape. Participants will develop a strong, consistent understanding of the realities, opportunities, and risks of public communication.

Why Attend?

In today’s 24/7 news cycle and high-speed social media environment, a single comment or post can significantly impact public trust. This seminar will help you:
  • Understand the current media and social media landscape—and how to operate safely within it
  • Recognize common risks and implement safe, appropriate communication protocols
  • Manage volatile or sensitive situations in person, including meetings and town halls
  • Build strategies for positive engagement through early collaboration between decision-makers and communications teams

What You’ll Learn

Through guided discussion, practical scenarios, and group exercises, you’ll gain:
  • Insights into media and social media realities, risks, and best practices
  • Protocols for safe, consistent messaging across all channels
  • Techniques to de-escalate tense interactions and maintain professionalism under pressure
  • Strategies for integrating communications planning early in policy, program, or service decisions to anticipate and reduce negative reactions
  • Approaches to strengthen relationships with stakeholders through proactive, transparent communication

Who Should Attend?

  • Organizational Leaders and Executives
  • Communications and PR Professionals
  • Public Information Officers
  • Anyone responsible for representing their organization to the public or media

What You’ll Gain

  • A shared understanding of the realities and risks of public communications today
  • Tools to ensure messaging is consistent, clear, and safe
  • Skills to manage sensitive in-person engagements with confidence
  • Strategies to align decision-making and communications for positive public outcomes
  • Increased resilience in protecting your organization’s reputation

Course Outline

Facilitator Bio – Jennifer Mossop

Jennifer Mossop is an award-winning journalist, media strategist, and communications coach with more than 30 years of experience in the public eye. As a former television news anchor and reporter for CBC and CHCH, she has covered major events, interviewed global leaders, and developed a reputation for delivering clear, credible, and engaging stories. In her work as a consultant and trainer, Jennifer helps organizations and leaders communicate with confidence, manage sensitive situations, and build trust through strategic messaging. Her expertise combines deep knowledge of how the media operates with practical techniques to help clients succeed in both traditional and digital communication spaces.

Course Details
Length:
4 hours and 30 minutes
Language:
English
Certification:
No
Digital Badge:
No